First showed at the Geneve Expo march '74 on the Pininnfarina stand then on sale from the autumn '74 only . The Beta Spider-Zagato was styled by Pininfarina but, due to the planned very low production volume, Lancia Company reached an agreement for production with Zagato Company. The Zagato Company plant was in Terrazzano di Rho, few kilometers North-West of Milan. The Lancia Beta Spider-Zagato was presented at the Geneva Motor Show in 1974. The Beta Spider-Zagato was built in a very particular way: complete Coupè body-shells were transported unpainted from Chivasso to Terrazano di Rho where they were modified by Zagato. The modified bodies were returned to Chivasso in order to receive anti-corrosion treatment. The treated bodies were then sent again to Terrazzano di Rho where they were painted and finished internally. Finally the semi-complete cars went back to Chivasso for the engine and transmission to be fitted. On the road again to reach the Dealers Net. I let you imagine how much could cost nowadays a car built in such a way. The S1 models had flat bonnet and yellow instruments and the 1800 Coupé was standard equipped with FPS or Cromodora 14" alloy wheels : interiors were common with the following Serie 2 edition .
The S2 2000 Spider introduced the raised raised bonnet with black air grids and also the octagonal glass over the double front lights and the new design of the main front grid with five horizontal stainless steel bars . The S2 1600 frontal design remained similar to the S1's one .